The Initiative

We believe the county fair is not a relic of the past, but a vital piece of civic infrastructure and a community-building institution for the future.We believe we are in a generational handoff in the fair industry—and how it is led will determine whether these institutions thrive or fade.We believe our responsibility is to help those who steward it succeed.By equipping, supporting, and celebrating leaders at every fair in the United States and Canada, we multiply their capacity to lead, adapt, and build strong, sustainable institutions—so what has been built endures from one generation to the next.

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